Industry Insights

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Cookies Are Here to Stay, But So is First-Party Data

Even though Google’s plans to deprecate third-party cookies crumbled, marketers should continue to focus on first-party data strategies that will help them reach real and relevant consumers across digital channels.

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The Results Are In: Surveys Combat Signal Loss

Consumers are becoming more selective about what they share and with whom, leaving marketers with less information about their users.

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Not Your Grandmother’s Publishers Clearing House

While PCH has a rich brand history, today we are far more than your grandmother’s Publishers Clearing House.

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Reevaluating the Value of Incentivized Traffic

Creating a value exchange with consumers is a time-tested way for brands to build lasting relationships.

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