We continue to provide engaging user experiences like sweepstakes, free games, surveys, and more across our digital properties. However, in creating a strong value proposition for our consumers, we have now found ourselves uniquely poised to wholistically serve our partners’ business challenges.
Our permissioned, authenticated user data helps marketers navigate the ever-changing ad ecosystem, addressing issues like ongoing signal loss, brand loyalty, data-driven decision making and data transparency.
PCH Media is Born
PCH Media was born out of Publishers Clearing House—powered by our iconic sweepstakes and entertainment brand and fueled by a 100% authenticated, permissioned audience. With 100% registered, reliable, and real users, PCH Media’s data solutions present a better way for brands and marketers to:
- Reach real, relevant consumers who engage and take action, while eliminating wasteful ad spend
- Target consumers precisely to increase the effectiveness of marketing campaigns
- Build their own permissioned first-party database – all with privacy-compliance and reliability in mind
- Conduct high-quality, real-time user surveys that help marketers, brands, publishers, agencies, and researchers gain visibility into consumer interests and behaviors
With Google soon giving its users the choice to opt-out of tracking, similar to Apple’s App Tracking Transparency (ATT) framework, first-party data will be key for marketers to navigate targeting without the need for third-party data. By leveraging PCH Media’s permissioned data solutions, marketers can target the right audience with personalized ads and drive effective marketing campaigns, enabling them to thrive in a low-cookie world amidst ongoing signal loss.
Powered by Permissioned Data
PCH has built our database from verified users who opt-in and share accurate information as they engage with our free-to-play chance to win experiences. This business model allows us to gather reliable data on real people in a compliant way, as consumers willingly share their information as they interact with our brand. Consumers provide their accurate contact information and keep it updated in the hopes of the chance that the Prize Patrol will one day show up at their doorsteps with our famous giant check! Our online token economy also fuels many additional opportunities to win, while giving us better insight into users’ interests, behaviors, and affinities.
The Next 70+ Years of PCH
Over the last 70+ years, we’ve transformed from a magazine subscription and merchandise service to an entertainment brand into a company that solves problems for other businesses, while keeping the user experience at the core of our efforts. By leveraging our foundational strengths and unique value proposition, we accurately identify consumers, collect high quality permissioned data, and continue to create lasting user engagement.
With our laser focus on identity and data driven solutions, PCH Media aims to help brands improve their return on ad spend (ROAS) and future-proof their marketing strategies, no matter what changes may occur within the ad ecosystem.
For more information on how PCH’s data can fuel your business growth and foster long-term consumer relationships, contact us now.
