Able to be leveraged as brand-specific custom audiences or through the hundreds of syndicated audiences available today, including:
Our customers love their pets. We're talking Dogs and Cats. How do we know? They tell us in multiple ways ... they spend a tremendous amount of money with us on pet products, they tell us when they take our surveys and they enjoy a ton of pet content on our Pets website.
Our customers love their cars and own, or are in the market for a new car from virtually every major manufacturer on the planet. Millions are shopping right now for Fords, Chevys, Rams, Toyotas and more. Over 8M have leases that are ending soon, and they spend heavily to properly insure the vehicles they love.
PCH customers invest. They are in the market for student loans, mortgages, home equity loans and credit cards. They have good credit, bank online and an have average net worth of over $500,000.00. Many are looking to restructure debt that consists of existing student loans, credit card debt and home mortgages.
We have tens-of-millions of home owners that are in the market for new kitchens, bathrooms, and more. Millions more are buying new furniture, shopping mortgages and insurance. What's more, they own their homes and are looking for ways to finance home and life improvements!
PCH customers travel by air, sea and land. Beach vacations top their lists but they also love to take cruises, travel internationally and take advantage of travel rewards memberships. They also love to enter-to-win dream vacations. Millions have entered to win vacations through our sites and apps.
Our customers love to eat well -- both in and out of their home. They spend on organic groceries but also love to eat out when they can. They shop local and love the big stores, as well. Their love of spending time with family and friends works well with their love of good food, beer and entertainment.
PCH is ranked in the top 15 for VIews (#7), Views/Visitor (#19) and Visits (#15) in their Multi-Category ranking. Ahead of sites like Facebook, Amazon, Netflix and Disney.1
10X More Likely To Click On Email Offers (PCH promotional emails vs Industry Avg)2
We have 4X Higher App Retention vs Industry Average3
Looking at the Internet Top 500 E-tailier report, PCH would be in the Top 100 if we were a traditional Ecommerce site
Over 11 million winners and over $550 milion awarded4
Our customers are comprised only of known buyers, clickers, converters and data sharers from our 170M person all time user base.
The PCH Customer is passionate about the health and welfare of their family and friends. They are active, go to the theatre, hunt, fish and attend political events. They go to and bet on all major sports, and like to have fun with family while doing it.
Our audience is smart. They have college degrees, own small businesses, plan for their future and insure their travel, their homes, vehicles and lives. They take care of their homes, own vacation properties and love their pets.
Nearly 70 years of expertise in capturing and qualifying data, Applied today to an audience of over 50 million real people. An invaluable audience that is 100% registered, opted-in and fully identified. They’re ready to act, ready to engage. They’re ready for you.
Nearly 70 years of expertise in capturing and qualifying data, Applied today to an audience of over 50 million real people. An invaluable audience that is 100% registered, opted-in and fully identified. They’re ready to act, ready to engage. They’re ready for you.
1comScore Key Measures Report, Top 1000 Properties, January 2022 comScore Key Measures Report, Multi-Category, January 2022
2Source: Campaign Monitor Knowledge Base
3Source: Liftoff 2019 Mobile Gaming Apps Report Casual 2.8% vs PCH+ App 13.1% 30-day retention
* Source: comscore, Demographic Profile, November 2022
